Category: Content Marketing & Creation
Planning, creating, and distributing valuable content (blog posts, videos, devlogs, podcasts, newsletters) to attract and retain an audience, not just for social media but for broader marketing goals.
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The Shorts Formula That Gets Indie Games Noticed (While You’re Still Building)
In this episode, indie game developer Landon from Broken Flame Games discusses the power of short-form content on platforms like YouTube Shorts and TikTok for effectively marketing games with minimal…
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Devlogs, Discipline, and No Zero Days with DevDuck
In this episode, Game Developer Ben Nowak, known as DevDuck, discusses his seven-year YouTube journey documenting indie game development. He emphasizes the importance of daily commitment, authenticity over viral tactics,…
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From Game Jam to 2.5M Sales: Max Inferno’s A Little to the Left Success
Annie Macmillan and Lucas Steinman, creators of the hit indie game A Little to the Left, emphasize that authentic passion and genuine storytelling can surpass traditional marketing strategies. Their journey…
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How to Announce Your Indie Game: PR Secrets from Pirate PR’s Robby Bisschop
This episode features Robby Bisschop from Pirate PR, emphasizing the importance of effective game announcements for indie developers. He discusses the anatomy of press releases, building relationships with media, and…
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Cold Email Marketing: How to Build Real Relationships That Get Your Game Noticed
This episode highlights the importance of cold email outreach for indie game developers. Marketing expert Taylor Rodriguez advises overcoming mental barriers and focusing on building genuine relationships with niche content…
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Email Marketing for Indie Devs: Why Your Newsletter is Your Secret Weapon
Jordan Brown, founder of OP Game Marketing, emphasizes the importance of email marketing for indie developers, arguing it is more valuable than social media and wishlists. He shares insights on…
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Devlog Strategies: From Ideation to Analytics
Jordan Ottesen from O. and Co. Games discusses the impactful role of devlogs in marketing indie games like TetherGeist. Over two years, his team built a large audience and community…