Category: Public Relations (PR) & Media Outreach
Getting press coverage, writing press releases, building media lists, pitching to journalists and content creators (who aren’t paid influencers), crisis communication basics.
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Empathy-Driven Marketing: How Understanding Player Motivation Can Transform Your Indie Game’s Success
This episode emphasizes the importance of understanding player motivation in indie game marketing, challenging traditional metrics-focused approaches. Andrew Pappas advocates for empathetic strategies that engage players as individuals rather than…
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How to Pitch Your Indie Game to Publishers: Expert Tips from tinyBuild
In this episode, Corey Caplan from tinyBuild shares essential tips for indie game developers on how to effectively pitch to publishers. Key advice includes highlighting unique selling points, the importance…
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How to Announce Your Indie Game: PR Secrets from Pirate PR’s Robby Bisschop
This episode features Robby Bisschop from Pirate PR, emphasizing the importance of effective game announcements for indie developers. He discusses the anatomy of press releases, building relationships with media, and…
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Cold Email Marketing: How to Build Real Relationships That Get Your Game Noticed
This episode highlights the importance of cold email outreach for indie game developers. Marketing expert Taylor Rodriguez advises overcoming mental barriers and focusing on building genuine relationships with niche content…