the podcast for indie devs who mean business

Each week, successful indie devs and marketing experts share exactly how they did it. Get the actionable guidance you need to ensure your game gets the attention and success it deserves.

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Gain sharper marketing skills, bigger launch confidence, actionable growth hacks, and the results that truly matter for their indie games. The same could be true for you. Join the FCI

Find & Grow Your True Fans

Worried your game will get lost in the noise? We’ll show you how to pinpoint your ideal players, craft messages that resonate, and build a genuine connection that turns casual players into a thriving, supportive community.

Build a Thriving Indie Career

Turn your passion for making games into a sustainable future. We explore the business side of indie development, empowering you with the knowledge to make smart decisions that support your creative vision and long-term growth.

Learn From Industry Experts

Tap into the minds of seasoned game industry pros. Our guests share their hard-won insights, practical workflows, and biggest lessons, giving you a clearer path to your own success.

Nail Your Game Marketing

Marketing feeling like a shot in the dark? We cut through the noise with clear, actionable strategies. Discover how to find your ideal players and launch your game with impact – no more guesswork.



About Me

Hello! I’m Mike 👋

My goal with Freaking Cool Indies is straightforward: I genuinely want to help talented indie game creators like you thrive.

I’ve seen it so often: you pour your heart and soul into an incredible game. You are juggling countless roles like a superhero. Then, BAM! You’re also expected to be a marketing wizard. It’s a massive ask, and honestly, many amazing devs get stuck there. It’s frustrating, as your hard work deserves to be seen!

That’s why Freaking Cool Indies exists. I believe your passion deserves a practical path to players and sustainability, not more hurdles. Here, your creative vision gets the business and marketing backup it needs. We help you cut the noise, connect with your audience, and turn hidden gems into the freaking cool successes they’re meant to be, minus the overwhelm.