Category: Business Strategy & Development
Core business planning, funding, legal aspects (lightly, or point to resources), monetization models, defining your studio’s vision, market research, and long-term planning
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From 15 Hour Days to Sustainable Success: Dan ‘Indie’ Long’s Journey Through Gaming Industry Burnout
In this episode, veteran Twitch streamer Dan ‘Indie’ Long discusses his transition from relentless streaming to a sustainable career in the gaming industry. He emphasizes the importance of mental health,…
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Empathy-Driven Marketing: How Understanding Player Motivation Can Transform Your Indie Game’s Success
This episode emphasizes the importance of understanding player motivation in indie game marketing, challenging traditional metrics-focused approaches. Andrew Pappas advocates for empathetic strategies that engage players as individuals rather than…
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Game Funding Explained: Which One is Right for You?
The episode discusses the transformed indie game funding landscape, highlighting challenges developers face due to traditional publishers’ reduced involvement and tougher access to venture capital. Harlis Öunapuu from Almost Ready…
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How Indie Studios Win on LinkedIn: Strategy, Content, and Authentic Outreach
This episode highlights the potential of LinkedIn as a powerful platform for indie game developers, emphasizing strategic relationship building over transactional networking. Guest Jon Hansen shares insights on effective content…
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Lessons from $300K in successful Kickstarter campaigns
In this episode, Sam Jarvis from Indievelopment discusses effective reward tier strategies for crowdfunding. He emphasizes understanding backers’ needs, using early bird strategies to create momentum, and focusing on digital…
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Game Developer Legal Foundations: Copyright, Trademark, and Contract Essentials with indie Lawyer Jacob Vela
In this episode, lawyer and indie developer Jacob Vela discusses crucial legal knowledge for game developers. He emphasizes the importance of contracts, intellectual property protections, and understanding ownership issues among…
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The Perfect Game Trailer: Secrets from Industry Legend Derek Lieu
This episode features game trailer expert Derek Lieu, who shares key insights into crafting effective trailers. He emphasizes establishing genre early, understanding viewer engagement, and the importance of sound mixing.…
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How to Announce Your Indie Game: PR Secrets from Pirate PR’s Robby Bisschop
This episode features Robby Bisschop from Pirate PR, emphasizing the importance of effective game announcements for indie developers. He discusses the anatomy of press releases, building relationships with media, and…
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Last-Minute Game Marketing: 90-Day Plan to Boost Steam Wishlists
In this episode, Devin Dixon of Glitch shares a 90-day marketing strategy for indie game developers. He emphasizes building engaging content, utilizing social media and influencer marketing, and maintaining sales…
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Secrets to Building a Game Brand Everyone Remembers
The episode features Katie and Jonathan Binns discussing the significance of branding in indie game development. They emphasize that brand identity goes beyond visuals and must create an emotional connection…