Freaking Cool Indies
Become an 'Indiepreneur'
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The Perfect Game Trailer: Secrets from Industry Legend Derek Lieu
This episode features game trailer expert Derek Lieu, who shares key insights into crafting effective trailers. He emphasizes establishing genre early, understanding viewer engagement, and the importance of sound mixing.…
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How to Pitch Your Indie Game to Publishers: Expert Tips from tinyBuild
In this episode, Corey Caplan from tinyBuild shares essential tips for indie game developers on how to effectively pitch to publishers. Key advice includes highlighting unique selling points, the importance…
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How to Announce Your Indie Game: PR Secrets from Pirate PR’s Robby Bisschop
This episode features Robby Bisschop from Pirate PR, emphasizing the importance of effective game announcements for indie developers. He discusses the anatomy of press releases, building relationships with media, and…
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Last-Minute Game Marketing: 90-Day Plan to Boost Steam Wishlists
In this episode, Devin Dixon of Glitch shares a 90-day marketing strategy for indie game developers. He emphasizes building engaging content, utilizing social media and influencer marketing, and maintaining sales…
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Cold Email Marketing: How to Build Real Relationships That Get Your Game Noticed
This episode highlights the importance of cold email outreach for indie game developers. Marketing expert Taylor Rodriguez advises overcoming mental barriers and focusing on building genuine relationships with niche content…
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Secrets to Building a Game Brand Everyone Remembers
The episode features Katie and Jonathan Binns discussing the significance of branding in indie game development. They emphasize that brand identity goes beyond visuals and must create an emotional connection…
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Email Marketing for Indie Devs: Why Your Newsletter is Your Secret Weapon
Jordan Brown, founder of OP Game Marketing, emphasizes the importance of email marketing for indie developers, arguing it is more valuable than social media and wishlists. He shares insights on…
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Stop Fighting Your Deadlines & Actually Finish Your Game
In this episode, Josh Davis from Drinkbox Studios shares insights on overcoming development challenges faced by indie game creators. He emphasizes balancing passion with discipline, the importance of frequent meetings,…
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Communicating Your Vision to a Capsule Artist
This episode features artist James Combridge discussing the significance of capsule art in gaming. It emphasizes the need for clear briefs, effective communication, and constructive feedback to enhance collaboration between…
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Devlog Strategies: From Ideation to Analytics
Jordan Ottesen from O. and Co. Games discusses the impactful role of devlogs in marketing indie games like TetherGeist. Over two years, his team built a large audience and community…