Transform Your Games Marketing in 20 Minutes a Day
Ready to do this? Start the FREE 7-Day Marketing Foundation Challenge, and I’ll send you simple, step-by-step instructions to get your games marketing built, one day at a time.
Start Your Journey to More Wishlists and a Real Audience
7 days from now, you will have a defined target audience, a polished elevator pitch, and a content schedule ready to launch. What are you waiting for? Get your game in front of the right audience.
You don’t even need a finished game to begin. You can get started right away, all you need is your game idea and a willingness to try. You got this! 💪
Here’s Our 7-Day Plan
20 Minutes a day. Each day is a manageable goal with a tangible outcome. No fluff, just quick wins to build your foundations.
Day 1: Define Your Ideal Player.
First, we get clear on who you’re talking to. This is the foundation for everything.
Day 2: Craft Your Killer Pitch.
Build a 20-second elevator pitch that cuts through the noise and makes people instantly want to know more.
Day 3: Optimize Your Steam Page.
Turn your store page into a conversion machine by implementing three high-impact tweaks.
Day 4: Build Your Dream Team List.
Create a targeted list of 15+ streamers and journalists who can actually move the needle for your game.
Free Asset: Outreach Tracker Template
Day 5: The “Hit Send” Challenge.
It’s time for action. You’ll write your pitch and send your first three outreach emails, breaking through the fear of connecting. 💪
Free Asset: 5 outreach email templates
Day 6: Create Your Content Pillar.
Create one high-value piece of content—a devlog, a Twitter thread, a video script—that you can repurpose for weeks.
Day 7: Build Your Autopilot System.
Take yesterday’s content and use free tools to schedule it out. Finally, make your marketing work for you.
Why This Actually Works
This isn’t just about tasks; it’s about the method. This system works because it’s built on three core ideas:
First, we focus on a small, daily habit instead of a massive, one-time effort. Second, we treat marketing as a system of experiments you can measure and improve. Finally, we use hands-on accountability—you’ll reply to my daily email with your work to stay in the game and build unstoppable momentum.
I’ll be your coach in your corner, every single day.
About your instructor
Hello! I’m Mike 👋
My goal with Freaking Cool Indies is straightforward: I genuinely want to help talented indie game creators like you thrive.
I’ve seen it so often: you pour your heart and soul into an incredible game. You are juggling countless roles like a superhero. Then, BAM! You’re also expected to be a marketing wizard. It’s a massive ask, and honestly, many amazing devs get stuck there. It’s frustrating, as your hard work deserves to be seen!
That’s why Freaking Cool Indies exists. I believe your passion deserves a practical path to players and sustainability, not more hurdles. Here, your creative vision gets the business and marketing backup it needs. We help you cut the noise, connect with your audience, and turn hidden gems into the freaking cool successes they’re meant to be, minus the overwhelm.
Your Game Won’t Market Itself. Let’s Build the System Together.
You’re seven days away from having a clear, confident, and consistent marketing practice. The entire challenge is 100% FREE.
You Built the Game. Now Let’s Get It Seen!
You Got This! 💪😤 I believe In You!