Tag: indie game marketing
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The AAA UX Framework Indie Devs Never Learn
In this episode, UX expert Ruwan Fernando emphasizes the significance of user experience in game design, especially for indie developers. He shares insights from his extensive AAA background, outlining essential…
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How Two Theatre Writers Built An Award-Winning Video Game (Hilltop Studios Interview)
Scott Christian and Matt Bernard, founders of Hilltop Studios, transitioned from theatre to game development, creating the award-winning game Lil’ Guardsman. They discuss their follow-up game, Curse of Resthaven, emphasizing…
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How to Pitch Your Indie Game to Journalists, With Bradly Shankar of MobileSyrup
The podcast episode features Bradly Shankar, Gaming Editor at MobileSyrup, discussing effective pitching strategies for game developers. Key tips include using GIFs to engage journalists quickly, providing estimated playtime, personalizing…
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He Launched With 11k Wishlists, Then Sold 200,000 Copies
Mateo Covic, a 23-year-old solo developer, successfully launched his game Paddle Paddle Paddle with 11,000 wishlists, later selling over 200,000 units. His unique marketing strategies included targeting streamers through Twitter,…
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Stop Ignoring Accessibility: The Biggest Mistake Indie Devs Make
The podcast episode discusses the crucial yet often overlooked aspect of accessibility in indie game development. Featuring Zach and Vinny from AbleGamers, it emphasizes integrating accessibility features early in the…
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Chris Z Teaches Indie Devs to Build an Audience. Here’s How He Built His
Chris Zukowski, founder of How To Market A Game, emphasizes the importance of building an owned audience through newsletters rather than relying on social media. By using corporate UX methodology,…
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The Shorts Formula That Gets Indie Games Noticed (While You’re Still Building)
In this episode, indie game developer Landon from Broken Flame Games discusses the power of short-form content on platforms like YouTube Shorts and TikTok for effectively marketing games with minimal…
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How to Build Super Fans for Your Indie Game (Without a Budget)
In this episode featuring Mallory Loar, indie developers learn that followers differ from true fans in community building. Effective engagement creates genuine connections, emphasizing shared values. Key strategies include starting…
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From Game Jam to 2.5M Sales: Max Inferno’s A Little to the Left Success
Annie Macmillan and Lucas Steinman, creators of the hit indie game A Little to the Left, emphasize that authentic passion and genuine storytelling can surpass traditional marketing strategies. Their journey…
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Empathy-Driven Marketing: How Understanding Player Motivation Can Transform Your Indie Game’s Success
This episode emphasizes the importance of understanding player motivation in indie game marketing, challenging traditional metrics-focused approaches. Andrew Pappas advocates for empathetic strategies that engage players as individuals rather than…