Category: Community Building & Management
Strategies and tactics for finding, growing, engaging, and managing a community around an indie game or studio.
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He Launched With 11k Wishlists, Then Sold 200,000 Copies
Mateo Covic, a 23-year-old solo developer, successfully launched his game Paddle Paddle Paddle with 11,000 wishlists, later selling over 200,000 units. His unique marketing strategies included targeting streamers through Twitter,…
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Stop Ignoring Accessibility: The Biggest Mistake Indie Devs Make
The podcast episode discusses the crucial yet often overlooked aspect of accessibility in indie game development. Featuring Zach and Vinny from AbleGamers, it emphasizes integrating accessibility features early in the…
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Chris Z Teaches Indie Devs to Build an Audience. Here’s How He Built His
Chris Zukowski, founder of How To Market A Game, emphasizes the importance of building an owned audience through newsletters rather than relying on social media. By using corporate UX methodology,…
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How to Build Super Fans for Your Indie Game (Without a Budget)
In this episode featuring Mallory Loar, indie developers learn that followers differ from true fans in community building. Effective engagement creates genuine connections, emphasizing shared values. Key strategies include starting…
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Devlogs, Discipline, and No Zero Days with DevDuck
In this episode, Game Developer Ben Nowak, known as DevDuck, discusses his seven-year YouTube journey documenting indie game development. He emphasizes the importance of daily commitment, authenticity over viral tactics,…
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From Game Jam to 2.5M Sales: Max Inferno’s A Little to the Left Success
Annie Macmillan and Lucas Steinman, creators of the hit indie game A Little to the Left, emphasize that authentic passion and genuine storytelling can surpass traditional marketing strategies. Their journey…
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From 15 Hour Days to Sustainable Success: Dan ‘Indie’ Long’s Journey Through Gaming Industry Burnout
In this episode, veteran Twitch streamer Dan ‘Indie’ Long discusses his transition from relentless streaming to a sustainable career in the gaming industry. He emphasizes the importance of mental health,…
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Game Funding Explained: Which One is Right for You?
The episode discusses the transformed indie game funding landscape, highlighting challenges developers face due to traditional publishers’ reduced involvement and tougher access to venture capital. Harlis Öunapuu from Almost Ready…
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How Indie Studios Win on LinkedIn: Strategy, Content, and Authentic Outreach
This episode highlights the potential of LinkedIn as a powerful platform for indie game developers, emphasizing strategic relationship building over transactional networking. Guest Jon Hansen shares insights on effective content…
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Lessons from $300K in successful Kickstarter campaigns
In this episode, Sam Jarvis from Indievelopment discusses effective reward tier strategies for crowdfunding. He emphasizes understanding backers’ needs, using early bird strategies to create momentum, and focusing on digital…